I have noticed a trend recently. I am using Instagram more and more. Partly because I have just started renovating a Victorian house, so am sharing more visual content as we go through the different building/decorating/interior design aspects of that process. Partly because I am also enjoying consuming the visual content of the people I follow there.
Interestingly though, I am clicking on their sponsored posts more and more frequently.
Sample sponsored posts – the one on the right is more me.
Not only that, but I am also converting those clicks into sales and buying (skirts, shoes, lamps, china to name a few) from those sponsored ads. Whatever Instagram is doing with its algorithms to understand my behaviour and my preferences – it’s working. Slightly terrifying really.
But here’s the funny thing. I *never* click on Facebook ads. Never. I exclusively use the app version and so don’t even really see their ads.
But Facebook owns Instagram. I can’t understand why they’re not replicating whatever Instagram is doing? Seems odd to me. But maybe for my bank balance, that’s a good thing…