Category Archives: Content marketing

On authenticity (or the Barbie Complex and social media)

I often equate myself with Barbie. No, not because I am a pneumatic blonde, but (bear with me) Barbie has lots of different facets to her character (yes, I know she isn’t real). So, there is Holiday Barbie and Work … Continue reading

Posted in Content marketing, Language and words | 2 Comments

8 pillars of backchannel learning

This month I was invited to appear on Learning Now TV to talk about the value of backchannel learning. This refers to the learning opportunities that arise from providing a stream of curation from a live event then sharing that … Continue reading

Posted in Conferences and events, Content marketing, Learning Technologies | Tagged , , | Leave a comment

Video in content marketing

During the summer I was lucky enough to have lunch with some industry luminaries and as people who all create content – albeit predominantly of the written word type – the conversation came around to the use of video in … Continue reading

Posted in Conferences and events, Content marketing, Learning Live | Tagged | 2 Comments